Yesterday, I defended the practice of paid placement or pay per click (PPC) with Internet search engines. As I mentioned, paid placement allows the highest bidder to appear at the top of a search engine’s sponsored links. There are people who feel that this practice is unethical, but I don’t. I do have a concern, [...]
Archive for the ‘unethical marketing’ Category
Top Pay Per Click Results Link to Mixed Ethics
Posted in New media, search engine marketing, unethical marketing, tagged pay per click, search engine marketing, unethical marketing on December 20, 2008 | Leave a Comment »
Pop-ups and Spam: Not an Act of IMC Kindness
Posted in Pop-ups, Spam, unethical marketing, tagged Pop-ups, Spam on November 15, 2008 | Leave a Comment »
This monster pop-up is courtesy of my anti-virus program. It’s free, so I have to put up with this daily. I think it’s time to buy one. I don’t know who thought that online pop-up advertising was a good idea. To visit a Web site and suddenly have something thrust in your face that you [...]
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