Yesterday, I defended the practice of paid placement or pay per click (PPC) with Internet search engines. As I mentioned, paid placement allows the highest bidder to appear at the top of a search engine’s sponsored links. There are people who feel that this practice is unethical, but I don’t. I do have a concern, [...]
Archive for the ‘search engine marketing’ Category
Top Pay Per Click Results Link to Mixed Ethics
Posted in New media, search engine marketing, unethical marketing, tagged pay per click, search engine marketing, unethical marketing on December 20, 2008 | Leave a Comment »
Search Engine Sponsored Links: Are They a Big Deal?
Posted in New media, search engine marketing, tagged ethics, paid placement, search engine marketing on December 19, 2008 | Leave a Comment »
I was surprised to learn that 62% of Internet users are unaware of a distinction between paid and unpaid (organic) search engine results. This information is a few years old; released by the Pew Internet and American Life Project in January of 2005, one can safely conclude that the data is about four years old [...]
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