Future of the Internet III

One of my favorite go-to resources is the collection of data from the Pew Research Center.  For those who aren’t already familiar with the Pew Research Center, it is a collection of seven non-partisan projects that form a “fact tank,” providing information on issues, attitudes and trends shaping America and the world.  On December 14, [...]

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Is Blogging Dead? – Part Deux

Back in October, I naively began my blog, Streaming Thoughts, with questions about the life expectancy of blogging.  In my second post, I was prompted to ask the question, “Is blogging dead?”  After reading an article by Paul Boutin from Wired Magazine, I was nearly persuaded.  Concerns about the corporate takeover of the blogosphere were top [...]

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Web 3.0 – A Matter of Semantics

I was just getting up to speed with Web 2.0 and patting myself on the back for grasping its meaning.  That is, if we can even all agree on a meaning for Web 2.0.  Now, I learn that the conversation about Web 3.0 has been underway for at least two years already.  Gracious!  How am [...]

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Top Pay Per Click Results Link to Mixed Ethics

Yesterday, I defended the practice of paid placement or pay per click (PPC) with Internet search engines.  As I mentioned, paid placement allows the highest bidder to appear at the top of a search engine’s sponsored links.  There are people who feel that this practice is unethical, but I don’t.  I do have a concern, [...]

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Search Engine Sponsored Links: Are They a Big Deal?

I was surprised to learn that 62% of Internet users are unaware of a distinction between paid and unpaid (organic) search engine results.  This information is a few years old; released by the Pew Internet and American Life Project in January of 2005, one can safely conclude that the data is about four years old [...]

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It’s Just Common Sense

At the end of November, when I wrote about Common Sense Media as one of the essential resources to help parents evaluate the media that their children are exposed to, I didn’t know that they were on the verge of releasing significant findings on the impact of the media on children’s health.  The National Institutes [...]

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Selling & Telling a Story

Recently, I have discovered short film advertising on the Web.  I had no idea that it was so prevalent.  It is also fairly entertaining as a rule.  I don’t mind if the film is also a marketing piece as long as the entertainment value is there.  I’m the kind of person [...]

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A Blogging Evangelist

Arianna Huffington told Jon Stewart last night that he doesn’t understand blogging.  She recently wrote the forward and edited the “Huffington Post Complete Guide to Blogging.”  The book is intended to get people started blogging and the blog noticed.
 Arianna wants Jon to blog for her. He asked Arianna why he would need to blog when [...]

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Parental Resources about Marketing to Children

So, if we as adults are vulnerable on the Web, what about our kids?  I have already commented about some of the privacy issues that arise for adults regarding tracking cookies and how we may be oblivious to threats.  If adults aren’t thinking much about these things, then, it isn’t surprising that we may not [...]

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Mobile Marketing Is Not Telemarketing

Mobile Marketing – How is mobile marketing different from telemarketing?  I have to admit that when I first heard about mobile marketing, I thought “Well, here’s another intrusion into my life.”  After all, I’ve gone to great lengths to get my land-line number removed from telemarketers calling lists.  Like most people, I hate telemarketers.  I [...]

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