Is Blogging Dead? – Part Deux

Back in October, I naively began my blog, Streaming Thoughts, with questions about the life expectancy of blogging.  In my second post, I was prompted to ask the question, “Is blogging dead?”  After reading an article by Paul Boutin from Wired Magazine, I was nearly persuaded.  Concerns about the corporate takeover of the blogosphere were top [...]

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Is It Harmless Buzz or Stealth Marketing?

Word of mouth advertising (WOMA) or buzz marketing is a great way to get information out about your product. It’s such a good idea that you may be tempted to market through social networking sites, blogs, online video, or other forms of new media without disclosing your relationship with the company or product.  In a [...]

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Corporate Blogging? Why?

Corporate blogging?  What next?  Do we really want to hear this much from a corporation?  After all, don’t corporations have access to sophisticated Web sites that they can use to promote the company?  They can design their message any way they choose to - spin their story any way they want.  
So, why are so many companies [...]

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