Future of the Internet III

One of my favorite go-to resources is the collection of data from the Pew Research Center.  For those who aren’t already familiar with the Pew Research Center, it is a collection of seven non-partisan projects that form a “fact tank,” providing information on issues, attitudes and trends shaping America and the world.  On December 14, [...]

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Protected: Good Results from Alphainventions

There is no excerpt because this is a protected post.

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Is Blogging Dead? – Part Deux

Back in October, I naively began my blog, Streaming Thoughts, with questions about the life expectancy of blogging.  In my second post, I was prompted to ask the question, “Is blogging dead?”  After reading an article by Paul Boutin from Wired Magazine, I was nearly persuaded.  Concerns about the corporate takeover of the blogosphere were top [...]

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Creating a Real Buzz

 I can’t decide what I think of alphainventions.com.   A few days ago I started receiving dozens of visits to my blog from this source.  Since I’d been blogging about scams, this was the first thing to come to mind – that I was the victim of some sort of nefarious activity.  I plugged alphainventions into [...]

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Web 3.0 – A Matter of Semantics

I was just getting up to speed with Web 2.0 and patting myself on the back for grasping its meaning.  That is, if we can even all agree on a meaning for Web 2.0.  Now, I learn that the conversation about Web 3.0 has been underway for at least two years already.  Gracious!  How am [...]

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Top Pay Per Click Results Link to Mixed Ethics

Yesterday, I defended the practice of paid placement or pay per click (PPC) with Internet search engines.  As I mentioned, paid placement allows the highest bidder to appear at the top of a search engine’s sponsored links.  There are people who feel that this practice is unethical, but I don’t.  I do have a concern, [...]

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Search Engine Sponsored Links: Are They a Big Deal?

I was surprised to learn that 62% of Internet users are unaware of a distinction between paid and unpaid (organic) search engine results.  This information is a few years old; released by the Pew Internet and American Life Project in January of 2005, one can safely conclude that the data is about four years old [...]

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Is It Harmless Buzz or Stealth Marketing?

Word of mouth advertising (WOMA) or buzz marketing is a great way to get information out about your product. It’s such a good idea that you may be tempted to market through social networking sites, blogs, online video, or other forms of new media without disclosing your relationship with the company or product.  In a [...]

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It’s Just Common Sense

At the end of November, when I wrote about Common Sense Media as one of the essential resources to help parents evaluate the media that their children are exposed to, I didn’t know that they were on the verge of releasing significant findings on the impact of the media on children’s health.  The National Institutes [...]

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Selling & Telling a Story

Recently, I have discovered short film advertising on the Web.  I had no idea that it was so prevalent.  It is also fairly entertaining as a rule.  I don’t mind if the film is also a marketing piece as long as the entertainment value is there.  I’m the kind of person who watches the Super [...]

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