Parental Resources about Marketing to Children

So, if we as adults are vulnerable on the Web, what about our kids?  I have already commented about some of the privacy issues that arise for adults regarding tracking cookies and how we may be oblivious to threats.  If adults aren’t thinking much about these things, then, it isn’t surprising that we may not [...]

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Mobile Marketing Is Not Telemarketing

Mobile Marketing – How is mobile marketing different from telemarketing?  I have to admit that when I first heard about mobile marketing, I thought “Well, here’s another intrusion into my life.”  After all, I’ve gone to great lengths to get my land-line number removed from telemarketers calling lists.  Like most people, I hate telemarketers.  I [...]

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New Media and the Ethics of Data Mining

With the discussion of recent election exit polls I am led to ponder the issue of privacy in the realm of new media.   Many people do not want to answer polls about who they will vote for, or who they have chosen after they’ve voted. 
I know that some people are very private – I just [...]

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Pop-ups and Spam: Not an Act of IMC Kindness

This monster pop-up is courtesy of my anti-virus program.  It’s free, so I have to put up with this daily.  I think it’s time to buy one. I don’t know who thought that online pop-up advertising was a good idea.  To visit a Web site and suddenly have something thrust in your face that you [...]

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Vote for the Best Creative Campaign Videos 2008

More Americans relied on the Internet this year for campaign information than ever before.  Personally, I set up several widgets on my iGoogle homepage that directly linked me to some of my favorite Web sites.  I especially like Electoral-vote.com and am still reading it daily even though the election is over.  After all, how many [...]

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World 2.0

It seems that the Web 2.0 professionals see the election in a way that supports my blog of a few days ago.  The Web 2.0 Summit is a wrap.  What most interested me was a report from the conference published yesteday in Infomation Week.   I was especially appreciative of Ariana Huffington’s observation, “The McCain campaign [...]

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Corporate Blogging? Why?

Corporate blogging?  What next?  Do we really want to hear this much from a corporation?  After all, don’t corporations have access to sophisticated Web sites that they can use to promote the company?  They can design their message any way they choose to - spin their story any way they want.  
So, why are so many companies [...]

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A 2.0 Presidency

The day after the election some people are realizing that we are ushering in the first American Presidency 2.0.   Mitch Wagner says in Information Week that it may well mark the end the era of the television presidency that began with JFK and begin the age of the Internet presidency.
 
There has been a lot of [...]

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Web 2.0 (Obama) Vs. Web 1.0 (McCain)

In so many ways the 2008 Presidential campaign is about Web 2.0 versus Web 1.0.  It is, in essence, the new versus the old.  I don’t mean that in an ageist sort of way.  It is about new ways of doing things versus the old school of thought.
 
Barack Obama’s campaign began with community organizing which [...]

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An “Integrated” Campaign

The 2008 election is coming upon us rapidly.  I’d hate to let it pass by without some commentary on the use of emerging media by the campaigns as well as independent content from supporters of one camp or the other.  But first, I want to talk about an overall view of the Obama Campaign for [...]

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